Fee Millist Creative Copywriter Portfolio

Nick Cummins (aka The Honey Badger) is an ex-professional Australian rugby player. Nick’s famous for talking in his own version of ‘Australian’ – his lingo is laced with metaphors and slang. We leaned into his unique way of talking and created a fair dinkum, bloody bonza role for him; turning The Badger into a translator for car jargon.