HUND COUTURE

A collection of haute couture outfits for hunds – that’s Swedish for dog. Made using one of IKEA’s most affordable items, the iconic $1 FRAKTA bag. Playfully launching on April Fools’ Day we got tongues, and tails, wagging. People thought we were kidding, but design is no joke, darling. We made the patterns open-source for everyone to use, proving that IKEA takes affordable design seriously, even on the silliest day of the year. Woof.

Directed by: Damin Bennett