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McDonald'sFilm, OOH, Brand Collateral

I’m Lovin’ Summer

Have you ever tried to take off a wet, too-small rash vest while wearing a seatbelt? I have… and I would not recommend it… when I was seven I got royally stuck, and that became the inspo for our films.

“I’m loving it” became “I’m lovin’ summer” – to accompany this new line, the iconic golden arches were used to create a suite of summer inspired icons. If you don't know what a bindii is, lucky you (in Aus, even the grass bites!)

Directed by: Alex Roberts