McDonald'sFilm, OOH, Brand Collateral
I’m Lovin’ Summer
Have you ever tried to take off a wet, too-small rash vest while wearing a seatbelt? I have… and I would not recommend it… when I was seven I got royally stuck, and that became the inspo for our films.
“I’m loving it” became “I’m lovin’ summer” – to accompany this new line, the iconic golden arches were used to create a suite of summer inspired icons. If you don't know what a bindii is, lucky you (in Aus, even the grass bites!)
Directed by: Alex Roberts


