Life on Loud

Life on Loud. Three simple words that answered a complicated brief. Relaunch Journeys. Reconnect with youth culture. Return the brand to its roots in music. Celebrate self-expression. All without trying too hard to be cool...

Instead of making a manifesto to tell teens what Life on Loud meant, we made a full-length music video that showed them, remaking the ultimate youth anthem, "You Get What You Give" originally recorded by the New Radicals in 1998. We cast Gen Z's favourite creators who cameoed in the spot and extended the story with content on their own channels.

Directed by: Stillz