Life on Loud

I’ve never tried heroin but I assume it’s akin to that ‘ah-ha’ moment when your arrangement of words lands a brief perfectly. That was Life on Loud. A new platform that answered the call to relaunch Journeys by returning to its roots in music while connecting to youth culture and self-expression.

Instead of making a manifesto to tell teens what Life on Loud meant, we made a full-length music video that showed them, remaking the ultimate youth anthem, "You Get What You Give" originally recorded by the New Radicals in 1998. We cast Gen Z's favourite creators who cameoed in the spot and extended the story with content on their own channels.

Directed by: Stillz