Life on Loud

Life on Loud. Three simple words that answered a complicated brief: relaunch Journeys, reconnect with youth culture, return the brand to its roots in music, celebrate self-expression, and do it all without trying too hard to be cool...

Instead of making a manifesto to tell teens what Life on Loud meant, we made a full-length music video that showed them. We remade the only song at the center of the youth culture + music + malls + self-expression Venn diagram: "You Get What You Give" by the New Radicals. Updating it by casting Gen Z's favourite creators who cameoed in the spot and extended the story with content on their own channels.

Directed by: Stillz 2026 CLIOS: Silver — Music, Innovation in Music