Sloways

Sloways: a 1400km network of routes to redirect caravanners through over 30 regional Australian towns. Created for NRMA Insurance, Australia’s leading insurance company, the campaign cleverly encouraged more people to get caravanning (and take out a policy) while building brand love by helping communities in need of extra tourist dollars.

Directed by: Dani Pearce Content and stills by: Chris Searle