Sloways

Sloways: a 1400km network of routes to redirect caravanners through over 30 regional Australian towns. Created for NRMA Insurance, Australia’s leading insurance company, the campaign cleverly encouraged more people to get caravanning (and take out a policy) while building brand love by helping communities in need of extra tourist dollars.

Directed by: Dani Pearce Content and stills by: Chris Searle

2021 Cannes: Silver — Media, Consumer Services / Business to Business Shortlist — Outdoor, Innovation in Outdoor: Standard Sites

2021 D&AD: Shortlist — Experiential, Out-of-Home