Rescue Rashie

In Australia, drowning is the leading cause of accidental death for young children. Combining the swimwear worn by every Australian child – the rash vest – with lifesaving medical CPR instructions, we turned kids’ swimwear into a lifesaving aide. Westpac Bank has a long association with ensuring the safety of Australians, through their support of the Westpac Rescue Helicopter Service, this furthered that, building brand love for one of the most hated sectors, banking. And allowing kids to grow up into adults who can get a mortgage ;)

Made in partnership with Westpac and CPR Kids, for every Rashie sold, $1 is donated to Take Heart Australia, a CPR charity.

2018 D&AD: Wood Pencil — Creativity for Good, Advertising & Marketing Communications Wood Pencil — Product Design, Consumer & Industrial Product Design

2017 Cannes Lions Bronze — PR, Business Citizenship / Corporate Responsibility Bronze — Outdoor, Small Scale Special Solutions