OOH to support the l.a fires
OOH, SOCIAL
Spotlighting one Mexican-American artist to support a whole community. For the past eight years, Don Julio has shown up at the Oscars. But, in 2025 wild fires ravaged the city with Altadena, home to a vibrant Mexican-American community among the worst affected. So, we handed our Oscars OOH buy over to Salomón Huerta, a Mexican-American artist whose home and studio burnt down. Our ad space became a symbol of resilience and pride for the community, showing up in a meaningful way. We showcased his art on billboards across LA, highlighted his story on social platforms and auctioned off the artwork, donating all proceeds back to those affected.
