360 Brand Transformation
FILM, SOCIAL, WEB, IN-STORE, OOH, brand book, the whole shebang
Zales, beloved mall jewelry brand, enlisted us to help transform their business. To save this dimaondsaur from extinction, we needed to shift their reputation from dated retailer to ‘Oh you got that from Zales?!’. We launched a new brand platform Own It – celebrating owning your look and wearing whatever jewelry turns heads to make you feel like 24k gold. This is an ongoing partnership impacting all areas of their business.
Directed by: Marie Schüller
