hijacking fashion week for samsung
event sponsorship, SOCIAL
🏅2x shortlist award awards
🏅5x shortlist MAD STARS
We needed to make Samsung look cool, so we embedded them into the once place where cool gets decided - Fashion Week. We sent influencers in with looks that had never been seen before, because they hadn't launched yet. The looks caused a stir, featured as the ‘Best Street Style’ - always with a Samsung in hand. Their followers begged for the designer's details, but the less the influencers said, the more attention they got. As the looks they’d been in all week were launched on the final runway of fashion week Samsung dropped a reveal video, cementing their positioning as brand for the fashion forward.
Stills and motion by: Juliet Taylor
