360 Brand Transformation
FILM, SOCIAL, WEB, IN-STORE, OOH, BRAND BOOK
🥈 SILVER CLIOS MUISCI’ve never tried heroin but I assume it’s akin to that ‘ah-ha’ moment when your arrangement of words lands a brief perfectly. That was Life on Loud. A new platform that answered the call to relaunch Journeys by returning to its roots in music while connecting to youth culture and self-expression. Once we landed it, the real work began, how do you launch at max volume? Instead of making a manifesto ad to tell teens what Life on Loud meant, we made a full-length music video that showed them. We cast creators to cameo in the spot, extending the story through BTS and native content on their own channels.
Directed by: Stillz
