ballercard for ikea
DM, SOCIAL film
🏅1x merit, 2x shortlist oneshow
🥉1x bronze, 3x shortlist spikeS
🥉1x bronze, 2x shortlist caples
The world’s most exclusively exclusive reward card. IKEA Family is the loyalty program you’ve never heard of. It’s free to join and open to everyone, but sign up numbers and engagement were stagnating. People don’t just flock to IKEA for flatpack furnishings, they also come for IKEA’s Swedish meatballs. So, we used one of IKEA’s most iconic and loved items, meatballs, to create a new icon that would get everyone talking about IKEA Family. Introducing The BallerCard, available by invitation only…
