Jeans for Samsung
JEANS, FILM, OOH, WEB, SOCIAL
🥈 1x silver caples, 3x shortlist
🏅3x shortlist spikes
When people search ‘my phone is too…’ the number one query is ‘big’. Apple had no comparative device to address this, giving Samsung permission to make a huge deal about their tiny Z Flip3. In partnership with Dr Denim, we designed and launched jeans with Z Flip3 sized pockets that wouldn’t fit any other phone. ‘Z Flip Pocket Denim’ were provocatively priced at $1,499 (the price of the phone). And yes, every pair came with a free device.
