I’m lovin’ summer
FILM, OOH, brand Collateral
🏅3x award award
Aussies love Summer like they love shortenin’ words and tucking into Macca’s. We were briefed to connect the nation’s favourite season with its favourite place to eat. Our TVC took inspiration from a nightmarish scenario, missing out on all the best parts of summer. Have you ever tried to take off a wet, too-small rash vest while wearing a seatbelt? I have… and I would not recommend it… when I was seven I got royally stuck, and that became the inspo for our films. “I’m loving it” became “I’m lovin’ summer.” To accompany this new line, the iconic golden arches were used to create a suite of summer inspired icons. P.S. If you don't know what a bindii is, lucky you (in Aus, even the grass bites).
