PUTTING THE SURPRISE INTO SELF-GIFTING for V-DaY
PRODUCT COLAB
Valentine’s Day is made for couples. But nearly half of U.S. adults are single, Which left Zales with a challenge… how do you give singles a reason to buy themselves jewelry on V-Day? In partnership with iconic Valentine’s Day candy Sweethearts, Zales created limited-edition blind boxes with a mystery 10k gold heart charm inside – each with a different Sweetheart saying. Lunching across social and ecomm, they sold out in 24hrs 🤯
